Infographic: What Shoppers Say About Product Labels

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Visual representation of key statistics on what shoppers say (and feel) about the labels on products they encounter while shopping. This infographic is useful to marketers and designers working with visual media and product label design. Over half of shoppers say that a recognizable logo draws their attention to a product. Over half say that bright, attractive colors draw their attention to a product. One third say they are inclined to reject a product when they don’t like the label. Over half say they are unlikely to buy a product when the label doesn’t provide enough information.